Cooper Whitescarver

Consumers and businesses aren’t just drawn to a product any more. They are looking for an experience[1]. There are many ways an experience can be created: MarketingProduct designCompany cultureCustomer supportFor example, in Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally

You are in the role you are because you’re good at it. Sometimes that doesn’t always mean people listen to your ideas or allow you to try new things. Their intentions are probably good: doing what they think is best for the

“Imitation isn’t just flattery. It’s a signal that you’re setting a standard of some sort.”Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead Be a trend setter in your niche. Ignore what the others are doing and be

Esperanto, a failed attempt at a global language created to remove any geographical and linguistic barriers. Invented in 1887 by physician and linguist L. L. Zamenhof, Esperanto combined commonly used Russian, German, French, and English roots with 16 easy to follow rules. The language

From a study published in 2002 called, “Cultural objects modulate reward circuitry” (.pdf), scientists note: “We  further suggest that cars are processed in a similar way to faces.  Evidence for this suggestion comes from the fact that nearly all  subjects described the headlights of

Try and refine. Explore new niches and create spinoff extensions of your campaigns.Marketing is science, science is fun. Explore, create, grow.