In order to be the best marketer you can be, take a step back from your own thoughts and actions as a consumer.
Try and observe yourself and what you find useful in your day to day search.
If you find that you frequently refer to pictures for information about a particular product or topic you’re looking at, recognize that and assess whether your audience has the same thoughts. You can then adjust your marketing strategy to reflect this.
By being able to observe yourself, your thought process through reflection, you can really improve your marketing strategy.